Social Media and Career

Facebook, Twitter, Instagram, Linkedin... they all are part of our lives and we can't seem to live without them. If you have a business and you want to attract as many people as possible, the Facebook and Twitter might be the best way. If you're a photographer then you're likely to hit jackpot on Instagram. Linkedin has become the go-to social media to connect with prospective team members and analyse resum├ęs. 

What about personal websites? Are they considered social media? You bet! Amongst all social networks I believe the most important one is your personal website. It's your personal brand! It's a way to communicate with a potential client, to demonstrate your art and your style. So, that's it. Create a personal website and dive into success. That's the secret.

..... if only it was that simple.....

Truth be told, the most important presentation of yourself is YOU. Breaking into the creative industry is a tough job to do, and networking skills are crucial. I believe that social media presence and websites are extremely valuable to a creative career, but networking is much more. I realised that when I came to Melbourne, but before I dive into this, let me go back three years for a second.

In 2014, when I began my studies and career in sound, I had no idea how to approach the industry and to make a name for myself. I was extremely shy and didn't go to events much. I didn't have social media presence, nor was I interested in signing up for one. I was, I'd say, eager to learn as much as I could and hoping that something would simply come up once I had my portfolio ready and went out in the field. My journey in the field began in 2015, when I graduated from Vancouver Film School. It was a terrific time. The fall was coming, the days were getting colder and beautiful - I was in heaven... until I started looking for opportunities. At the time, I had no social media presence whatsoever, aside from my Linkedin profile. I hadn't connected with no audio or any other creative pros. That's when I decided to invest in social media presence and opened a personal Facebook account and a Twitter profile. Facebook is restricted to family, friends and colleagues I've met in person and hit along. Twitter is a fantastic tool to get in touch with companies and professionals in a fast way and it has helped me a lot in that regard. 

In spite of having these accounts up and running, I never felt fulfilled: it seemed like there was something missing, like I was doing it wrong. I had everything people said it was required to find opportunities. I was talking to people, engaging in social media groups, forums, connecting with people on Linkedin and even created a business card. What was I doing wrong then? Let's fast forward to the end of 2016.

As mentioned in my last blog, I'm now undertaking a degree in Audio. As soon as I arrived in Melbourne, I decided to get in touch with as many people as I could and look for opportunities while studying. I've always stood away from events as I'm an introvert and didn't have the greatest networking skills, but I couldn't risk losing opportunities this time. In order to remedy the situation, I began looking for audio and general meet ups around the city. In the first audio meet up I went to, I was introduced to the term VR (Virtual Reality), and thus to a whole new universe of sound design. In another of these meet ups, I met a sound designer with whom I'm now collaborating with, and in that same meeting I met a post production producer and a few weeks later I visited her studio. Furthermore, looking to get new perspectives, I attended a couple of meet ups on business, travel, film making; I went to a couple of conferences about game development, and other social gatherings as well. In these experiences I was able to talk about my work and learn from others in a light and fun way, and have been learning ways of utilising my introversion as an advantage instead of an obstacle.

I believe that social media has a big impact over our careers, but it's not the only contributing factor to success. In a world where it's easy to be whoever you want to online, portraying our true selves is becoming harder and harder. I'm the only one responsible for my success. Facebook, Twitter, Instagram, Linkedin and even this website are just tools to assist me in doing so.


Sound is a rather complicated art to define. The ordinary citizen would define a professional as simply as the sound technician, or the 'sound guy'. A more precise definition would be that of the acoustic engineers who analyse and design airplane interiors for noise reduction, for example. But what about art? Is sound a stream of an artistic profession?

Short answer: YES!

When I graduated high school I new that I wanted to be involved with sound. I didn't know exactly which stream, but I was certain that it had to be in the film industry. I've always loved movies -- I was 5-ish years old when I got the Aladdin and The Lion King VHS tapes (I'm getting old!) and remember clearly how I got mesmerised by Disney's magical storytelling.

Sound has always been the key contributing factor to awakening my interest in storytelling. Honestly, Disney's responsible for making me want to become a filmmaker -- the story is long and I'll not get into detail, otherwise this blog would be 10 pages long. What made me fascinated in film sound, was The Lord of the Rings and Hobbit trilogies. Again, if I get into detail about the movies, this blog post would be endless, so I'm going to sum up with a video.

But how do one begin working with sound for picture? As mentioned in the introduction, sound art is rather complex as it's not well understood. I come from Brazil, and as a country where English is not commonly spoken, one is limited to resources. I began my studies in the seventh art by taking courses in video editing. At that time, I came across the wonderful world of post production sound.  Little did I know, however, how wide this industry is. Over the following years, I got the incredible opportunity of pursuing my studies and career abroad, in Vancouver, Canada. There, I decided to specialise in sound design and attended Vancouver Film School for its program on Sound Design for Visual Media. 

  1. Film / Animation Sound
  2. Game Audio

While it seems like little work, it introduced me to countless opportunities within the industry, such as:

  • Sound Design;
  • Sound Editing, which is comprised of Dialogue, Music and Effects;
  • ADR Recording and Mixing
  • Re-Recording Mixing
  • Field Recording
  • Foley Performance and Recording
  • Game Audio Implementation
  • Game Audio Design

Amongst these streams, there are discrete variations of career paths as well. To be honest, I'm felling quite overwhelmed with all of the possibilities I can follow. Right now I'm pursuing my Bachelor Degree in Audio, and once more, I'm being presented to another array of paths in the audio industry. 

Post production is what has been making more sense to me at the moment and sound editing is my biggest passion: it's what I've ever wanted to do after all. That's not to say, however, that I'm not open to exploring new strands. The creative industry is a tough one to break into. It requires a tremendous amount of networking skills, which I'll discuss in another blog post.